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Between Data and Risk is for founders who are actually building something. After nearly 50 episodes on data, risk, and business ops with corporate leaders, we shifted focus—because the stories that stuck weren’t about scale. They were about the early days, when everything’s uncertain and nothing works yet. Now we talk to founders making real decisions with limited info, tight time, and no safety net. The problems vary, but the terrain is shared: shipping too early, hiring too safe, trusting your gut and hoping you’re right. Your hosts: Artur Guja, ex-CRO and ex-trader who navigated 2008 with gains. Dr. Marian Siwiak, scientist, data whisperer, author of Data Mesh in Action, and creator of artificial sentience. Together, they wrote Starting Data Analytics with ChatGPT. And they still enjoy what matters most: talking to founders figuring it out as they go. Subscribe if you want to learn what works (and what doesn’t) from people who’ve lived it.
Episodes

Thursday May 18, 2023
E040: Purdue DIAL Ventures - startup venture done right, with Allan Gray
Thursday May 18, 2023
Thursday May 18, 2023
In this episode of "Between Data and Risk", hosts Artur and Marian sit down with Allan Gray, Executive Director of Purdue DIAL Ventures. With a primary focus on enhancing digital innovation in the food and agriculture industries, Allan brings a wealth of knowledge and insights on how to create startups from scratch.
DIAL Ventures, a venture studio at Purdue University, has developed a unique approach to startup creation. In this episode, Allan walks us through their transformative methodology. The process begins with hiring smart individuals, dubbed 'fellows', who are then tasked with engaging with businesses to understand their needs and challenges. From these conversations, a list of problems is generated, and the fellows work diligently to develop potential solutions.
However, the process doesn't end there. These solutions are then validated back with the businesses, ensuring that they genuinely address the identified issues. The chosen solutions are not just left as theoretical concepts but are further developed into full-fledged startups. This approach fosters an environment where innovation thrives, and meaningful startups are born.
If you're interested in the world of startups and how they can be developed from a mere idea into something tangible and impactful, this episode is a must-listen. Allan Gray offers invaluable insights into a unique approach to startup creation that you won't want to miss.
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Enjoy!
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