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Between Data and Risk is for founders who are actually building something. After nearly 50 episodes on data, risk, and business ops with corporate leaders, we shifted focus—because the stories that stuck weren’t about scale. They were about the early days, when everything’s uncertain and nothing works yet. Now we talk to founders making real decisions with limited info, tight time, and no safety net. The problems vary, but the terrain is shared: shipping too early, hiring too safe, trusting your gut and hoping you’re right. Your hosts: Artur Guja, ex-CRO and ex-trader who navigated 2008 with gains. Dr. Marian Siwiak, scientist, data whisperer, author of Data Mesh in Action, and creator of artificial sentience. Together, they wrote Starting Data Analytics with ChatGPT. And they still enjoy what matters most: talking to founders figuring it out as they go. Subscribe if you want to learn what works (and what doesn’t) from people who’ve lived it.
Episodes

Monday Jul 07, 2025
Monday Jul 07, 2025
What do early-stage founders actually need — and why do so many get it wrong?
In this thought-provoking conversation, Dr. Marian Siwiak sits down with Peter Whale — veteran technologist, startup mentor, and Head of Projects at Signapse — to unpack the real challenges behind building something that works. From mentoring blind spots to the tension between shareholder and stakeholder value, this episode dives into the often-overlooked details that make or break early ventures.
They explore:
- How prototyping and market validation can save you from wishful thinking
- Why trust, alignment, and flexibility matter more than job titles
- And whether remote work is truly progress — or just another distraction
💡 If you're building, mentoring, or trying to make your idea real — this one’s for you.
Takeaways:
- Mentorship reveals blind spots founders can’t see alone
- Real value creation outlasts short-term traction
- Shareholder vs. stakeholder thinking shapes strategy
- Prototyping and validation beat assumptions every time
- Alignment and trust are the foundation of effective teams
- Remote and hybrid workforces need better, not more, tools
- Luck matters — but preparation decides what you do with it
Relevant Links:
Peter Whale's LinkedIn: https://www.linkedin.com/in/peterwhale/
#mentorship #entrepreneurship #startups #valuecreation #prototyping #stakeholdervalue #businessalignment #remotework #leadership #founderadvice
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